FAGE Greek Yogurt Rebranding

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For this project, I was asked to research an organization or business/corporation of my choice that needs an updated or new visual identity. To pick a challenging brand and

to create something unique and more visually interesting.

I decided to step out of my comfort zone and aim for one of the most challenging

brands that I could find: Fage Yogurt. The reason this was the most challenging

was due to it being a non-American brand and of a different culture that I wasn't too

familiar with. Not only did I have to research the brand itself but, I also had to research about the Greek culture to see what I can input into my design. During my research,

I found many Greek yogurt brands that included the typical greek lettering or the meander architect designs and I determined to take one step further to see what

I can design without using these methods.